Minimalist Granactive Retinoid 2% (Emulsion) helps turn back the clock on ageing and give your skin a youthful vibrancy with this gentle, safe and effective 2% retinoid. This serum with granactive retinoid is a next-gen retinol derivative that offers far better results and causes less irritation. It is best suited for all skin types, even sensitive skin.

Features:

• Potent anti-ageing night cream: The next-generation anti-ageing formula with 2% granactive retinoid is dermatologically tested to offer less irritation and multi-fold better effect than other retinol and retinoid derivatives. This anti-ageing cream with retinoids reduces all signs of ageing such as fine lines and wrinkles, resulting in younger, firm skin.
• Prevents fine lines and wrinkles: Regular use of this anti-ageing serum after your 30s will prevent fine lines and wrinkles. With the goodness of vitamin A, this potent antioxidant serum reduces sun damage that further prevents premature ageing due to UV rays.
• Boosts collagen and cell turnover: This serum boosts cell turnover and stimulates collagen production to erase fine lines and wrinkles, revealing radiant glowy skin. Collagen helps in keeping skin young and healthy.
• For all skin types: This serum is best suited for all skin types compared to traditional retinols as it is less irritating.
• Clean and transparent beauty: This serum is free from fragrance, silicones, sulfates, parabens, essential oils and dyes. Also, it is non-comedogenic, oil-free and hypoallergenic. It is formulated at pH 5.0 to 6.0 with top quality granactive retinoid sourced from Grant Industries, USA, A leading global supplier in skincare.

About the Brand: Founded in 2020 with the belief that the beauty industry requires a revolution with respect to transparency, Minimalist believes that it should place importance on the actives of a plant rather than the plant itself. So, instead of rubbing some apples or citrus fruits on your face and hoping you will get results, what you should look for is glycolic acid which these foods contain. The brand strives to create ‘Clean Beauty’ products. Products that are free from well-researched toxins and do not sensitise your skin – irrespective of their natural or naturally derived tag.

Minimalist is committed to bringing ‘transparency in beauty’. Their approach is to offer transparent dosage by showing active concentration, transparent grades by sharing ingredient trade name, transparent formulations by using clean ingredients, transparent claims by sharing consumer studies of each formulation. This direct and simplistic approach makes their products highly effective, easy to understand, and extremely affordable for everyone.