Science behind this face serum: Niacinamide, or vitamin B3, is an essential nutrient for living cells. It is a well-researched molecule of importance as it builds an epidermal barrier that acts as the first line of defense against oxidative stress. Niacinamide is involved in the biosynthesis of ceramides in keratinocytes and as a result the increased rate of ceramide synthesis influences the barrier effect of the stratum corneum (outer most layer of skin). Niacinamide further has anti-inflammatory and anti-microbial benefits. We have formulated this product for people with dry, sensitive skin and with primary objective on reducing trans epidermal water loss, hence the inclusion of 1% Hyaluronic acid. While Niacinamide influences the barrier effects, Hyaluronic further seals the moisture inside so your skin remains hydrated for long. Ideal for people with dry, sensitive skin & those who find Niacinamide 10% a little strong

• GIVES CLEAR & EVEN SKIN TONE: High grade pure 5% Niacinamide present in this serum is clinically proven to deliver blemish-free even skin tone in 2 weeks. Niacinamide inhibits melanin production thus prevents face marks, dark spots or age spots resulting in clear glowing complexion. It is also a potent antioxidant that reduces oxidative stress. Your key to everyday clean and healthy skin!
• HYDRATES, SOOTHES & REPAIRS BARRIER: With 1% Hyaluronic Acid it gives deep hydration and prevents transepidermal water loss, resulting in supple soft skin. Niacinamide along with Aloe Vera calms your skin. Vitamin B3 is known for strengthening skin barrier (degrades with age & stress) that protects skin from UV, pollution or other harmful chemicals or allergens. It is a must have daily Vitamin Serum after your mid 20-s to keep your skin resilient!
• REFINES SKIN TEXTURE & REDUCES PORES: Along with making skin even it also improves skin texture by reducing visible pores, redness & inflammation. It controls sebum activity and promotes cell turnover that removes pore congestions, resulting in refined soft skin. Also, prevents acne or pimples due to its antimicrobial properties.
• CLEAN & TRANSPARENT BEAUTY: This serum is (i) Fragrance-free (ii) Silicones-free (iii) Sulfates-free (iv) Parabens-free (v) Essential Oils-free and (vi) Dyes-free. Also, it is non-comedogenic, oil-free, and hypoallergenic. Formulated at pH 5.5 – 6.5 with key ingredient sourced from leading global supplier Royal DSM, Netherlands.
• FOR ALL SKIN TYPES: Niacinamide is scientifically proven safe for all skin types and that is why it is becoming very popular. At 5% Concentration this serum suits all skin types even sensitive or dry skin types.